A part of me dies whenever I see one of these youth-targeted ads. I always wonder why nobody in the room is willing to raise his hand and say to the room, “that’s kind of a bad idea.” I’ve done it before. In one case, when I was brand new to advertising. To one of the partners. It’s the reason they want young blood in advertising — to save them from looking like out-of-touch idiots.
So please, members of the coveted 18-34 demographic. If you’re ever in a brainstorming session and someone suggests a “hip,” “trendy,” or “urban” way to sell crap to your peers, clear your throat and let him/her know: bad idea.
Now that we’ve gotten that out of the way… Seriously, Bleek. That bad? I guess that inheritance from Jay isn’t putting food on your table today.
Also, should that ad be pitching Piperlime so hard?