Posts Tagged ‘branding’

Kenneth Cole Tweet Window ImageI meant to post this earlier, but as with everything these lazy-yet-hectic days of winter wherein we’re left to suffer the vengeful wrath of our billionaire Emperor Bloomberg and the weather machine created by his team of captive scientists, I’m running a little behind.

Anyway, last week, designer(ish) Kenneth Cole sent out the following to his 11,000 Twitter followers:

Millions in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC
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Watching this ad always makes me cringe.

See, it’s totally not your grandfather’s hair-restoration foam. That’s probably because gramps’ stuff was more of a potion than a foam. It had shit like goat placenta and eye of newt. But this shit right here? Totally different — the ad tells you as much. How so?

  1. It’s all high-contrast, black-and-white edginess.
  2. The “real-person” actor totally talks like an everyday guy. In all our hey, like.. inarticulate glory.
  3. He’s a total skeptic — like you, a jaded adult Gen-X-er. But Rogaine so totally works “It’s like… nice” [double thumbs-up].
  4. Quick. Cuts. MTV-style. So each. Sentence. Is made up of. At. Least. Five clips.
  5. This product isn’t for “men” like gramps. It’s for “guyyyyys.” 85 per cent of whom totally get their hair back. It’s like… nice.

So you should feel no shame ringing it up at the drug store (is it even available OTC?), along with those rubbers, Astroglide tube, and that “What A Girl Wants” DVD.

Here are the remaining two videos from the W.W.W. viral promo campaign for Dwele’s upcoming album W.ants W.orld W.omen. Sure, the “W.ants” clip trades in a few tired cliches, but I love the creative, relentless way he drums home the album release date.

For your consideration, The W.W.W. videos. (more…)

A part of me dies whenever I see one of these youth-targeted ads. I always wonder why nobody in the room is willing to raise his hand and say to the room, “that’s kind of a bad idea.” I’ve done it before. In one case, when I was brand new to advertising. To one of the partners. It’s the reason they want young blood in advertising — to save them from looking like out-of-touch idiots.

So please, members of the coveted 18-34 demographic. If you’re ever in a brainstorming session and someone suggests a “hip,” “trendy,” or “urban” way to sell crap to your peers, clear your throat and let him/her know: bad idea.

Now that we’ve gotten that out of the way… Seriously, Bleek. That bad? I guess that inheritance from Jay isn’t putting food on your table today.

Also, should that ad be pitching Piperlime so hard?

So, unless you’ve been living under a rock for the last couple months, you’re acutely aware of two stories heating up the tech world. That doesn’t happen too often, now does it — mainstream audiences giving a damn about tech-industry happenings. I am, of course, talking about Apple’s war with Adobe and Facebook harvesting your likes, allergies, and phobias for eventual sale to our future alien insect overlords. In this, the first of a two-part series, we’ll look at how Apple went from edgy, fashionable outsider to Tech Goliath (MechaGodzilla, I guess). (more…)