SERIOUSLY: Memphis Bleek in Garnier Fructis Ad

Posted: May 18, 2010 by RA in Advertising
Tags: , , , ,

A part of me dies whenever I see one of these youth-targeted ads. I always wonder why nobody in the room is willing to raise his hand and say to the room, “that’s kind of a bad idea.” I’ve done it before. In one case, when I was brand new to advertising. To one of the partners. It’s the reason they want young blood in advertising — to save them from looking like out-of-touch idiots.

So please, members of the coveted 18-34 demographic. If you’re ever in a brainstorming session and someone suggests a “hip,” “trendy,” or “urban” way to sell crap to your peers, clear your throat and let him/her know: bad idea.

Now that we’ve gotten that out of the way… Seriously, Bleek. That bad? I guess that inheritance from Jay isn’t putting food on your table today.

Also, should that ad be pitching Piperlime so hard?

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Comments
  1. idia says:

    ………..hmmmmmm k i have so much to say but i just don’t know how to say it! *sigh* “replenish your glow” ?? seriously Bleek!? (i used to respect him as an m.c.) *sigh* and whats with the Flava Flav looking lemon clock chain. they managed to create coonery without having more than 1 black person! asin! *sigh*

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