Finally, A Good Use for Twitter: Kenneth Cole’s Twitter Doppelganger Proves Fashion Can Be A Riot

Posted: February 9, 2011 by RA in "The Media", Advertising, Fashion, Technology, The Webosphere
Tags: , ,

Kenneth Cole Tweet Window ImageI meant to post this earlier, but as with everything these lazy-yet-hectic days of winter wherein we’re left to suffer the vengeful wrath of our billionaire Emperor Bloomberg and the weather machine created by his team of captive scientists, I’m running a little behind.

Anyway, last week, designer(ish) Kenneth Cole sent out the following to his 11,000 Twitter followers:

Millions in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at -KC

The response was overwhelmingly negative, with some enterprising San Franciscan affixing a convincingly professional decal (above) to the retailer’s SoMa location. However, the prize for Most Creative Response must go to the genius behind @KennethColePR, a satirical Twitter account that spent the past week pumping out hilariously inappropriate promos for KC, finally leveraging a charitable donation from the designer in exchange for radio silence. Highlight tweets include:

Wardrobe got you water-BORED? GITMO of our new spring collection. #KennethColeTweets
You’re gonna want to Abu Ghraib one of our hoodies before they’re gone. #KennethColeTweets
People from New Orleans are flooding into Kenneth Cole stores! #KennethColeTweets
Black Pants Down – Our new looks are more slimming than a Somali diet! #KennethColeTweets
South Africans won’t be able to tear APARTheid my new knits — they’re just that strong! #KennethColeTweets


The sad thing is, as ridiculous as these are, they are no more offensive than the very real KC tweet that inspired them. As he stated in the obligatory apology that accompanies fuckups of this nature, Kenneth Cole has a long history of bucking the fashion industry’s trend of bourgeoise apathy (perhaps because his brand was never considered high-end to begin with). So why he would squander such a respectable history for such a cheap attention-grab?

The answer is simple enough — we’re now over a decade into the Reality era, wherein we’ve seen behavior we’d have considered reprehensible in 1994 secure stardom for dumbass after calculated, undeserving dumbass. I mean, if the Lewinsky scandal had happened in 2005, she would have been inundated with offers (and she would have taken them, like she did when Mr. Personality finally rolled around in 2003) It has always been debatable whether all press is, in fact, good press. Over the last ten years, the answer has been a resounding “yes.” I’m just glad that every now and again, the public at large responds to the contrary.

Someone, pass this on to Groupon.


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